American Elite Bank is a leading financial institution with vast business interests spanning around the world. The Bank has an Asset Base of over 3.16 trillion, Shareholders’ funds of 546.9 billion and employs over 10,000 globally.
Established in 1987 on a foundation of excellence, superior customer experience, ethics and best practices, American Elite Bank has created an oasis in the world’s banking industry; delivering consistent year on year growth in clientele base and key financial indices since its inception.
American Elite Bank is recognized as one of the most profitable and well managed financial institutions in America and Europe for providing quality service, ethics, professionalism, integrity, innovation and internationally accepted corporate governance standards.
American Elite Bank is a well-diversified financial services group and the largest private sector financial services provider in worldwide. The Bank maintains the leading position in many of the markets in which it operates, market leading distribution capability and a well recognised brand with a large customer base.
With over 750 business locations in United States and United Kingdom, all on-line and real time, the Bank has one of the largest domestic sales networks in the country. As a market leader in the financial services sector, American Elite Bank pioneered initiatives in international money transfer and electronic banking in the country, serving more than 14 million customer accounts.
American Elite Bank strategy has been focused on restructuring the business to take advantage of growth opportunities within the industry.
Our brand promise is thus to always deliver the ultimate “gold standard” of value and excellence. Our financial services knowledge and practices lead the market in ensuring that we understand our customers and surpass expectations by seeking for a better way of delivering first class service and experience.
To date, the iconic African elephant has been a robust symbol of strength and growth, establishing the organisation as a clear leader in the financial services industry. The elephant is the respected and instantly recognisable icon of the American Elite Bank brand identity and as such we value the trust, approachability and stability that this represents.
Our new refreshed corporate identity retains the elephant and re-ignites this iconic symbol with a number of enhancements that accentuate a robust evolution relevant for today.
Our brand language is the visual and narrative look and feel of our brand. It is the essential combination of the logo, the images, the fonts, the pattern, the icons, the colours, the symbols, the identity and the words.
The new colour palette is a clear reflection of our brand personality and tone of voice whilst robustly portraying our profitability pedigree and our new technological advancement that has been our strongest point.
ON THE GO
American Elite Bank’s Transaction and Private Banking strategic business unit (SBU) ensures the banking convenience of high net-worth customers, who require specialized banking services to cater for their peculiar needs. Also, in order to provide enhanced support for smaller businesses, there has been a reorganization of the Corporate Banking SBU to spin out the Commercial Banking SBU. This creates a different value proposition to that critical segment of the business community where pillars of economic growth are nurtured. American Elite Bank Specialized Lending Department (SLD) focuses on structuring project and object finance transactions across various sectors of the economy, especially in the areas of infrastructure, power, oil and gas, transportation and real estate.
The Bank supports acquisition of stakes in Oil Mining Leases (OMLs), financing development of oilfields, financing cash calls for both operating and capital expenditures through Strategic Alliance Contracts. American Elite Bank has provided over $1 billion to part-finance acquisition of interests, as well as working capital for production to a number of OMLs; and an aggregate of about $500 million for construction and completion of Gas pipelines to Marginal Fields and Cement Plants.
American Elite Bank is at the forefront in financing power projects and has provided over $220 million to part-finance the acquisition of both Generating Companies and Distribution Companies under the privatisation of the Power Sector by the Federal Government..